Advertising is concerned with promoting goods and services to optimize sales or create awareness among people. This can be done through the print and electronic media, road hoardings, mail deliveries, or sponsorship of special events. There are three key departments in advertising:

Qualifications: Aptitude and creativity are the basic qualifications in advertising. The ability to conceptualize, language proficiency, extensive reading, curiosity and an outgoing nature, also contribute to career advancement. An MBA degree or a degree in mass communication proves useful.

Client Servicing: This involves getting the briefing of the concept of the advertising campaign and seeing it through, right up to its completion. The person involved in this area has to be skilled in personnel relations, research, development and campaign strategy.

Creative Department: This section executes the plan proposed by the client-servicing department. While copywriters provide the words that are read or heard in the advertisements, the art directors are responsible for the visual part of the campaign. The ability to understand and interpret the motivation of the audience and the characteristics of the products are the main skills required here.

Media Department:This department is responsible for placing the advertisements in the print or electronic medium, from where they reach the target audience. The work entails planning, research and purchase of advertising time or space for use by the client or agency. A diploma in advertising, preferably with a graduate degree in maths and statistics are the pre-requisites to qualify as a Media Manager.

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