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Can being nice in the workplace lead to a catch 22 situations for women? Surveys have revealed that on the one hand, assertive, confrontational and tough women are seen as conniving and manipulative, while on the other hand women who are too nice are seen as emotionally dependent and ineffective.

Recent studies have shown that popular workers are more likely to get a promotion or pay rise than more competent, but less popular colleagues. Especially unpopular women suffer great disadvantages in the workplace.

But what makes a woman unpopular in the workplace?

Well, unfortunately the very same characteristics that senior management view as essential for promotion to senior management level, namely firmness, making unpopular decisions and sticking with them and not being scared of rocking the boat. In other words, not always being nice.

Is there a solution? Can women strike a balance between being 'Nice' and 'Effective'?

Career experts advise that instead of focussing on being nice or assertive, we should concentrate on developing our own skills and identity.
In other words, don't try to be what you are not. Rather seek an environment that will reward you for who you are. Having said that, there are still a few points to bear in mind when it comes to advancing your career:

1. Keep a file or portfolio of your accomplishments and market yourself whenever appropriate
2. When giving your opinion, do so in a confident manner. Don't mumble and don't speak in a shrill tone of voice
3. Don't be scared to differ from someone, just do it in a professional manner.
4. Stay in control. Don't get panicky when faced with a problem. Your attitude should be 'I can do it'

Remember, it is not so much popularity as it is sincerity that will make you climb the corporate ladder.