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List of Brand Ambassadors and endorsements

akansha451  Join Date:07 December 2012 | Delhi | India
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19 Mar 2013 04:35 PM
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 Hi, I am an advertising student and I am preparing a report on endorsements and their impact on the audience. Can you please share a list of brand ambassadors and the products they endorse?

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Re: List of Brand Ambassadors and endorsements

surabhi582  Join Date:07 December 2012 | Delhi | India
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19 Mar 2013 04:36 PM
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Almost all brands use popular faces such as movie stars or cricketers to endorse their brand. Brand endorsement has become such a huge success that today many products are known by the stars who endorse them and these stars have become brands in themselves in the advertising world. Star endorsements help companies appeal to the fan base of the particular star and garner a larger customer base. Here’s a list of some of the big names in the endorsement industry and the brands they endorse:
Amitabh Bachchan: Reid and Taylor, Navratna Tel, Boro Plus, Maggi, Parker Pens, Dabur, Cadbury’s etc
Shah Rukh Khan: Nerolac Paints, Linc Pens, Hyundai i10 and i20, Belmonte, Frooti, Emami Fair and Handsome etc
Salman Khan: Wheel Washing Powder, Relaxo Slippers, Revital, Mountain Dew,Thums Up etc
There are number of cricketers too who endorse brands. Can someone suggest a few names?
 

Re: List of Brand Ambassadors and endorsements

ridhima  Join Date:11 July 2012 | Delhi | India
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09 Jul 2013 03:40 PM
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Actors and cricketers have ruled the world of advertisements and endorsements. Very few brands refrain from using celebrities to market a product. Almost all brands release advertisements in the market where a celebrity endorses their products and vouches for its quality. Some of the leading names of the endorsement industry are

Shah Rukh Khan-endorses 34 brands worth Rs 238 crores and makes Rs 150 crores out of it.

Aishwarya Rai Bachchan- earns Rs 1 billion and endorses brands such as Longines, LOreal, Lakme Cosmetics, Lux etc.

MS Dhoni endorses 22 brands and charges Rs 6 crores per endorsement.

Katrina Kaif- endorses 12 brands and charges Rs 4 to 4.5 crores per endorsement.

You can learn more about brand ambassadors and endorsements on http://www.siliconindia.com/news/business/Indias-Top-Celebrity-Brand-Ambassadors-nid-116942-cid-3.html, http://articles.economictimes.indiatimes.com/2011-12-22/news/30547000_1_endorsements-kwan-entertainment-small-screen-actors-and-actresses, http://rightcolumnmedia.com/2013/01/21/best-bollywood-celebs-and-their-brand-endorsements, http://imagemanagement.in/?p=1361, http://articles.timesofindia.indiatimes.com/2013-06-25/news-interviews/40167045_1_salman-khan-20-crore-cement-company. Do you think brand ambassadors have any effect in creating perception about a certain brand?


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