Taglines have always intrigued me. A few words put together, speak volumes about the brand they represent. Any punch line that is either witty or purely simple is bound to attract attention. It gets the consumers thinking about the brand. Some of my favourite ones are HSBC – The World’s Local Bank; Master card – There are some things money can’t buy. For everything else there’s MASTERCARD; NOKIA – “Connecting People”; The Indian EXPRESS – Journalism of Courage; Nike – Just Do It; Mc Donald’s – I’m Lovin’ it; Philips - Sense and Simplicity; L’or`eal Paris– because you are worth it; KFC – its finger lickin’ good.

They make up to the best as they are self-explanatory.