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More and more Indians are saying no to simple weddings; the result is that the Indian wedding business is booming at around Rs. 25,000 crores and we call ourselves a poor nation! We have fantasy themes such as Las Vegas, Miami Beach or guests are treated to cuisines from all over the world. Wedding planners are going ecstatic about the events but sociologists despair at the growing trend which they call 'the demonstration effect'.

Social Pressure

People no longer want to just keep up with the Jones'. They want to be one up on them! Kiddies' birthday parties are also celebrated not at home, but at a popular restaurant. It's not just the kids who come; the mothers tag on to keep an eye on the nature of the party and these mothers are sometimes treated to pedicures and manicures. An average birthday party today costs anywhere between Rs. 7,000 to Rs. 35,000! For some, this is what they would be earning in a month!


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