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Today’s world of advertising is much different from the advertisement features of early era. The advertisements of 1950s were much different in taste than those visible these days. The very genre of advertisement was different during earlier days especially the ones that were meant for women. The advertisements earlier were just a portrayal of conventional women who were mostly housewives and were busy with their household chores. But now advertisements mostly describe women who are independent, working, highly fashionable and are the trend-setters. The whole picture of advertisements has changed in related to women. These advertisements indeed contain the essence of feminism. Feminist advertisements are now regarded as big sellers within this industry and hence most of the business houses these days choose advertisement subjects based on women in order to attract the women and thereby makes it large while earning profit. 

Feminism and the activities related to feminism have helped a lot in making the society progressive and how they perceive feminism is also an important question with the advertising world. The advertisers these days have developed a view of presenting women in a new and broader aspect. Women who are hard-working, running ahead of time and are making impressive careers as well as are helping in better business development are being portrayed in most cases. A message of gender equality mostly depicts within the advertisements. Feminism has occurred days before as the aim to change the society and thereby have helped in transforming various social values related to women. Now these advertisement companies make feminism a subject not only to attract the female customers but also to make the image of women more prominent and their success more visible towards the world. Thus feminist advertising clearly sends the message towards those male egoistic attitudes that they had enough of their part and now its turn of the women to change the world, to make innovative progression and to establish success.

There were commercials earlier that used to show that women are only meant to look after their family besides cooking and other working within the household. But now the modern day advertisements make it a point to exhibit the individuality and desires that a woman have and how she can do her best to fulfill every desire of their life. There are various advertisements that are really nice and show the aspect that a woman is capable of doing more than what a man can do. These commercials show that the modern women are strong enough to lead their life and can even support her family besides giving enough time to their career. The culture of this present day and the social values has now turned more towards females and thereby convey feminist values and strong feminism. The commercials are made in a way which reflects the importance of women within society. The narrow views and thoughts of the male dominated society are no more effective and hence women can really pave their own path towards success.

Tags : Women, commercials, trendy, futuristic, feminist