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This `high priest of Indian fashion` firmly believes that elegance achieved through attention to details knows no season. He crafted a sensual fantasy of rich extravaganzas in the finest styles. He was the first Indian fashion designing student to win the coveted `Prix D` incitation at Paris.
Born in the princely city of Jodhpur in Rajasthan in 1967, he initially pursued a career in Accounting but was soon convinced that his heart lied in art. In 1989, he joined the National Institute of Fashion Technology (NIFT) in New Delhi and in 1991, he launched his couture label `JJ Valaya`.
Today JJ Valaya is associated with the finest in high fashion, interiors, furniture, accessories, footwear and haute couture.

His style:

Images of Indian Royalty treated in a contemporary individual style
Simple and elegant designs that remain in style forever - an heirloom to be passed down generations!

Rich Indian textiles, exciting colours, classic silhouettes and the finest of embroideries.

Latest collection:

Three piece ghagaras with intricate hand embroidered motifs (some took even six months to complete) and blouses embroidered in silk thread and tarnished metal (motifs inspired by the costumes worn by the people of the villages located in the GAZA strip).
Long half sleeved jackets and Indian tussar silk skirts sporting the motifs inspired by the rich kilm rugs of Kazakwastan and halter blouses in crepe silk hand embroidered in silk thread, sequins and oxidised metal zardosi.