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Feel comfortable, look smart

Make sure that your darkest denim jeans don't end up looking 'snow-washed' by dry-cleaning them. Just make sure that they don't press a lovely firm crease down the front. If you really want to sling them in the washing machine, we suggest you wash them without any washing powder. It'll freshen them up but won't destroy the colour.

Flat-front men's trousers are worth wearing. They're not only the most fashionable strides known to man, they also give the illusion that you've been sticking to a 300-crunches-a-day workout. But if you have thighs like that of a weight lifter, you'll probably need trousers with a bit more room. So, stick to traditional single or double pleats or baggies.

Keep things simple. Wear a narrow range of colours    eg., navy, grey, white and khaki. And don't wear too many colours at the same time. If there's one absolute no-no it's man wearing black lace-ups with casual clothing.



Clothing has definitely become more relaxed in recent years, although we will be dressing more formally again before you know it. In the meantime, pull on your khakis, a shirt and a denim jacket. If you want to wear trainers, make sure they're not the same ones you use in the gym.

Overuse can cause the mid sole (the bit between the upper and rubber sole) to lose resilience, and this can severely compromise shock and stability. And while you can wear trainers with jeans, you'd look smarter and feel just as comfortable in some of the new and very versatile soft leather shoes. The leather shoes will keep your feet drier during the rains too.