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Internationally popular brand Carbon creates distinctive lifestyle jewellery and accessories with a contemporary feel . Their Sun Sign pendants were a run away success.
Oyzterbay is trying to win the market over with competitive prising . They seem to address the younger consumer`s tastes.
Tanishq made a beginning with a bang in the early 1990s; They first popularised 18 karat jewellery and then switched to 22 karat. Now the trend has shifted back to 18 karat. jewellery. To meet the increasing demand, Tanishq has nearly doubled its outlets and caters to customers looking for products that are somewhere in between costume jewellery and truly precious gold ornaments.
Gili is yet another popular brand. Diamonds in its `Agni` series were said to have been inspired by the `spirit of fire` within a woman. This collection appeals the young working woman, who is looking to make a fashion statement.
The new trend in branded jewellery has opened wide the doors of options to the consumer. Greater choice, better prices, guaranteed quality are now there for the asking. Branded jewellery as an off-the-counter product is gaining greater acceptance. It is, in fact, here to stay.