After the humble Khadi got a face-lift and a makeover, it is the turn of jute to hit it big time on the fashion circuit. So, if you see someone wearing a designer sack, don`t look surprised. Yes! From gunny bags and packing material to the glamorous world of high fashion, jute fabric has undergone a spectacular metamorphosis.
Indian designers have discovered the versatility of this fabric and have presented a new range of haute couture garments and accessories created from jute fabric blends. Seen as an experiment, the response to this has been so overwhelming that this rough and rugged sack material has been launched into the arena of high fashion with great gusto.
Over the last few years jute has been blended with synthetics or other natural fibres to produce attractive decorative items, blankets, bags, tablemats, wall hangings etc. Now the same blend of fabric has been converted to a new range of high fashion garments and accessories which have been introduced in the market.
Just like Khadi, Jute fabric is also ideal for Indian conditions and weather. It is cool and comfortable. The fabrics are coordinated to give this coarse material a sense of harmony and softness. To make this fabric even more attractive, designers use printing, applique work, cord work, patchwork, embroideries to decorate the garments.
Another attractive feature of this fabric is the cost factor. Jute is one of the cheapest fabrics going. Hence the reach of it would be wider and varied.
So, get over your initial reaction of amazement and disbelief. Get over your mindset of jute just being sack material. This fabric has grown in dignity and is widely respected in high fashion circles. It has been launched from the dreary world of sacks into the glamorous, high profile world of fashion.