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Step into any of the trendy fashion outlets in India`s bustling metropolitan cities and you will find a mind-boggling range of clothes to suit every fashion conscious person`s pocket. Indians have discovered a new pleasure in their lives - shopping for clothes. And they have also discovered a new obsession in their lives - going designer.
Labels and logos define today`s fashion world. Anyone and everyone wants to sport clothes that carry a brand name. Preferably an International one. These are the days when fashion swings to the rhythmic beat of global culture. Whether you walk on the streets of New Delhi or on the streets of New York, the same fashions await you. A shop in Paris could be selling Indian batik silk scarves and a shop Mumbai could see you buying a pair of Armani trousers. Fashion has become extremely inviting and exciting because it has become so much within the reach of an average Indian.
The bottom line is that fashion is no longer restricted. It is subject to the influence of many cultures Orient has travelled overseas and Europe has come east.
So Geisha sashes, Zardozi borders, hennaed hands, lycra fabric, pant suits have all have grabbed centre stage. The fashion pendulum has been swinging furiously from one genre of style to another. Variation is the name of the game. Tantric and Karma T-shirts vie for space with Nike and Arrow shirts.
Looks and trends have always changed. Some, taking on a brand new avatar, others, simply pilfering details from previous fashion eras and readjusting hem-lines and belt-widths to produce new appearances for the season.
But what defines today`s fashion world are brands and logos. Brands and logos are the best-worn, much-loved accessories on the fashion circuit, and it`s all right to want to show off happening designer labels.
Colour too has made a comeback - everywhere. From hair to heel.
It`s time to get noticed. It`s time to take what is comfortable and make it look stylish. It`s time to take a look around and see not only what Aishwarya Rai and Shah Rukh Khan are wearing but also what Prada and Chloe have to say. `Truly International` is what we are talking about here.