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ITES, Information Technology Enabled Service, is defined as outsourcing of processes that can be enabled with information technology and covers diverse areas. The following are the areas covered by ITES:

• Finance
  
• HR
  
• Administration
  
• Health care
  
• Telecommunication
  
• Manufacturing
  
• Customer Relationship Management (CRM)
  
• Back Office Operations/Revenue Accounting/ Data Entry
  
• Data Conversion including Finance & Accounting
  
• Transcription/Translation Services,
  
• Content Development/ Animation/ Engineering and Design/GIS
  
• Other Services including Remote Education, Data Search Market Research, Network Management & Consultancy Services
  
• Enterprise resourceplanning

ITES was formerly known as IndoNet. The main objectives of ITES are :

• Enabling business strategy
  
• Achieving an organization's business goals
  
  
  India is a popular choice for multinationals when it comes to outsourcing. This is because of significant cost savings, major productivity gains and dramatic improvements in quality. The study said the growth in ITES-BPO industry in India was driven by the need of overseas companies to access global talent, economies of scale, wage arbitrage and increased profit margins. Also, due to availability of a large pool of educated, highly skilled and English speaking manpower, India was favorably placed as an offshore location as compared to other countries. Europe, however, is fast emerging as a close of competitor of India in the ITES sector.
  
  The ITES industry in India attracts skilled and qualified people. Consequently, the offshore centers in India have been able to make dramatic improvements in process quality and productivity as compared to those in the parent location.
  
  From a situation where ITES-BPO organizations were predominantly into basic data entry tasks, today, the industry has graduated to a high proportion of voice-based services and a range of back-office processing activities. The industry is experiencing a growing emphasis on the cost-plus, additional strategic levers that it can deliver include innovation of the underlying business process being outsourced, improved competitive positioning, managing customer expectations, elevation of the strategic role of the retained organization, optimal resource allocation, support for globalization of their businesses, and technology support and access. We can look forward to sub-categories emerging out of ITES sector, generating more high-end employment opportunities. After BPO, Knowledge Processing Outsourcing (KPO) would take the centre-stage for high-end jobs, according to NASSCOM (The National Association of Software and Services Companies). Get updated and detailed information on the emerging BPO and ITES-BPO sector in the world, at Overview of BPO and sitagita.

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