Filmy is a channel from India for broadcasting Hindi films. The channel is owned by Sahara One Media and Entertainment Limited. The channel is completely film based and has a new entry among the old movie channels available for viewers. This channel was launched in February 2006. Apart from airing movies of different genre, the Filmy channel also telecasts several shows such as Aaj ki Filmy Khabar, Kaun banega champu and filmy hot break. Several other programs broadcast by the channel include names like filmy stock exchange; meri bhains ko anda kyon mara, personal se sawaal karti hai, 200% and other like wise.
Airing different types of programs and serving varied tastes, the channel targets to get close to above 50 per cent of viewer ship along with sharing a huge amount of revenue. The day of launching the channel proved to be outstanding. Its performance in the first month and half since the day of launching was remarkable. At present Filmy claims to be a channel receiving the highest launch GRP (30) across genres. The unique selling proposition of the channel is the broadcast of movie ad movie related total entertainment shows. The channel also offers a mix of humorous and narrative programming.
Filmy leads other channels by managing to get several big releases every month. The channel is in constant practice of changing and introducing some newer entertainment shows with its innovative ideas and content. The channel organized four premieres in the month of April 2007 by broadcasting films like Hanuman and Hum Kaun Hain. Several other programs with good line of viewers include the Aath Bajega Filmy Chalega, the time when the channel airs any of the recent releases at 8:00 pm.
Filmy manages to be different from other movie channels in India by setting up platforms for short films. All the changes are done with only intention of generating hype and popularity of this channel. The initiative of airing the program short films on filmy is a competition for short films. Around 15 films are screened on Sundays during the primetime and other times on weekdays.
Sahara launched their new channel with the name Filmy at Taj Land`s End. Several Bollywood stars like Chunky Pandey and Jimmy Shergiil attended the launch. But a lot of look alike Bollywod stars were present there in the function.
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