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Indian fashion is bracing up to achieve increased visibility at home as well as internationally and what could be better than bollywood to influence the Indian masses! There are a number of bollywood fashion designers. Earlier in bollywood, clothing was either casual or way over the top garish. It was when Manish Malhotra did those catchy numbers for Urmila in `Rangeela` that designers came to limelight and ever since bollywood fashion has become a force reckon with. The bollywood fashion designers have added more glamour to bollywood, one of the largest entertainment industries in the world.

When Sushmita Sen appeared in flowing saris in `Main Hoon Na`, the sari got a big boost. The clothes worn by film stars have always been a trend and now you have Veer Zaara suits, Bunty Aur Babli dresses and even Parineeta blouses!

Some of the renowned bollywood fashion designers include:

Manish Malhotra



Designing thousands of beautiful and gorgeous dresses for all the leading actresses of bollywood, Manish Malhotra is one of the famous bollywood fashion designers. He is especially known for his signature cut and design. The styles of his dresses are different from any other designers and they are unique, he is known for giving a new look in his each and every creation.

Though he specially makes his creations for the women, he has also designed some superb collections for the superstar Shahrukh Khan in the block buster movie `Mohabbatein`. He was even called to design for the international pop star Michael Jackson.

He has bagged numerous awards for his brilliant work. Some of them include:

• Showtime Opinion Poll Award for `Raja Hindustani`
• Siemen`s Viewer`s Choice Award for `Dil To Pagal Hai`
• Indira Priyadarshini Memorial Award for his contribution to the fashion industry
• Filmfare Award for Costume Design for `Rangeela`
• Zee Cine Award for Costume Design

Neeta Lulla Neeta Lulla, designed for all the leading actresses of bollywood, is a big name in the bollywood. The modern innovation in her dresses makes her stand out. There are two lines on display - Diffusion (Neeta Lulla Nishq) and Bridal (Neeta Lulla Coutre).

Surily Goel

Making her debut in 2006 during Lakme Fashion Week, Surily Goel is one of the newest bollywood fashion designers in India. She has designed clothing for a number of Bollywood movies. After finishing her studies, she started her own range of clothing under the name `Surily`. She started her glamorous career in bollywood while styling for Preity Zinta in the movie `Salaam Namaste` (2005).

In her debut of Lakme Fashion Week, she brought forward her new collection, known as `Roses Forever`. The collection features `various moods of a woman in love` starting from innocence, shyness, sensuousness to passion. The collection was modeled by former actress Neelam and bollywood stars Salman Khan and Malaika Arora Khan.

A recent study by a fashion trade magazine says that bollywood can be a catalyst for booming Indian retail trade sector. According to the words of Aparna Chandra, a renowned designer, "Bollywood is definitely the largest fashion guider as a vast majority of public is influenced by Bollywood trends - clothes, jewellery, etc".

Online information on Bollywood Fashion Designers is provided by sitagita.com.