Yamaha Motor Cycle is the pioneer in two wheeler industry in India and around the world. The Japan based motor company has established its root deep in the Indian 2-Wheelers Market and has appointed many superstars of Bollywood as its brand ambassadors. The latest Bollywood star John Abraham endorses Yamaha Motor Cycle.
Yamaha Motor Cycle has chosen John Abraham as its latest icon. In order to raise the tempo of sales, the company brought in six-time Moto Grand Prix Champion, Valentinno Rossi to strike a strong rapport among the motorcycle enthusiasts. The joint appearance of the two stars created an instant impact upon the passionate riders and a perfect launch pad for the company to bolster their sales.
Yamaha Motor Cycle is the leading brand name in the motor sports around the globe. It appeared in the Indian market providing technical assistance to the Escorts group for manufacturing motorcycles for Indian riders in 1985. In August 2001, Yamaha Motor Corporation got incorporated as the 100% subsidiary of Yamaha Motors Corporation. It has set up 2 production units in Faridabad and Surajpur that produces bikes for Indian markets as well as international markets.
Since its landing on the Indian roads Yamaha Motor Cycle has zoomed past many of its counterparts in terms of quality, sales and service. Starting from the Escorts brand, it has introduced models like RX 100 which had been a major hit on Indian roads. Models like Crux, Crux S, Crux R, Enticer, Fazer, Fazer DIX, Fazer DX, G5, Libero, Libero LX, RX-135, RX-Z, YBX 125 and YD 125 are to be seen on the roads. Passionate bikers zoom past on such bikes as you walk along the road.
Evolving a new strategy for overall growth in production, introduction of new technologies the Yamaha Motor Cycle has chalked out some exciting events in its 50th anniversary. The introduction of new models has instilled new thrill among the bike enthusiasts. Various new strategies are being chalked out and choosing John Abraham as its ambassador is expected to create a 'Dhoom' among the biking freaks.
In their effort to boost up the sales and service, the company has expanded its dealer network to 450 in number. Special offers are given to the prospective buyers and services are improved by creating more service centers. Spares are also made cost effective to ensure low running cost. Yamaha Motor Cycle is turning the tide on the competitors giving them a run for their money.
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