Videocon is one of the best FMCG companies in India. The brand has hired a number of stars in its past days to endorse the product. Videocon has chosen bollywood stars to endorse its products. Shahrukh Khan is the present brand ambassador for the Videocon consumer durables. The present Videocon commercial though stars both the big personnel from Bollywood and Cricket.
The new commercial of Videocon stars brand ambassadors of both the worlds of cricket and Bollywood cinema. The advertisement would add up stimulants to popularize the products to the target audience. This advertisement would act as a unique platform for the consumer products of Videocon. Mr. Sunil Mehta, Joint President of Videocon Industries thank Bollywood star Shah Rukh Khan for his ideas and support. The design of the campaign is to rejoice the success of the products. Both the brand ambassadors endorsed for the home appliances of the Videocon brand.
The present advertisement portrays the roles of both the individuals in an alternate way. Dhoni wore a colorful and bright costume and Shahrukh Khan wore the Indian cricket team's costume. Dhoni acted as an actor of Om Shanti Om in the commercial. The ideal theme of the advertisement is the change of roles. The advertisement has a smart and attractive track. The two brand ambassadors play brothers in the commercial. The theme of the advertisement is "Bhai Bhai." Both the brand ambassadors enjoyed a lot by playing such roles. The tagline for the Shah Rukh Khan-Dhoni Videocon advertisement was "Home Shanti Home."
The latest Videocon commercial is directed by Mr. Pushpinder Singh. The script for the Videocon commercial was given by the advertisement giant Ogilvy and Mather. Ogilvy and Mather is also the communication partner of Videocon for the advertisement. The advertisement was shot in the Yash Raj Studios. Shah Rukh Khan gave several tips and guidelines to Dhoni during the shooting process. Dhoni added more to the advertisement by giving cricket tips to the Bollywood Star. It was a great success for him working with both the brand ambassadors who are pioneers in their own fields. According to him both the brand ambassadors portrayed great passion and enthusiasm. The commercial was aired on the last week of November 2007.
The target audience for the new Videocon commercial was the youths as both Shah Rukh Khan and Dhoni are very popular amongst them. This Shah Rukh Khan and Mahendra Singh Dhoni commercial is a popular success among the young crowds among whom this was targeted.
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