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Veet Hair Removal Cream

Submited by- Team Sitagita on 17 Jan, 2011 ENTERTAINMENT  CELEBRITIES  

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Veet Hair Removal Cream is one of the premium unwanted hair removal systems in India. The hair removal cream known as Veet has created a reputed position amongst many Indian brands and because of its superior quality, packaging and endorsement it leads the market. Veet Hair Removal Cream was launched four years back in India and within this span it has captured a major part of the urban Indian market. Indian market has witnessed a lot of changes through out these many years and the cosmetic section has evolved through this last decade, hence the success of Veet Hair Removal Cream depends on this change of market as well.

Now in order to establish this world`s leading depilation system (Cosmetic), Reckitt Benckiser has chosen an excellent brand ambassador of Veet Hair Removal Cream. And the brand ambassador for Veet is the heart throb of Indian film industry Katrina Kaif. This was done after a massive market research and the result is visible. This beauty has shot the product demand to sky height. Indian market is very much influenced by these Bollywood film actors and their impact on the consumers is remarkable. A fine example could be Lux which used many beauties from the limelight to have a grip in the segment of "Beauty Soaps" and they excelled, even they have their brand ambassador`s image printed on the pack of the product which has done really well.

Katrina Kaif is an actor with an image of a modern smart girl who is a combination of beauty and brain. This ideal new age girl is idealized by many teenagers and others. Thus when Katrina Kaif plays the role of brand ambassador of Veet Hair Removal Cream people tend to trust their idol and go for the product. Reckitt Benckiser is one of the leading personal care brands, and they knew how to get the product endorsed so that it reaches to the desired customer range and the strategy worked. The company values this hair removal system`s market at around Rs 50 crores and expect it to soar.

This market trend is good for both consumer and the producer as the competitive market will promote better products with affordable price range. Veet Hair Removal Cream is one of the main revolutionary products in this segment which talks about the modern day woman. The product has become a need and its advertisement by celebrities increased its popularity.

For more information on Veet Hair Removal Cream, browse through sitagita.com

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