Bollywood Home » Endorsements Stars » Thums Up Thums Up is one of the famous brands endorsed by many celebrities in India. This brand which has its tagline 'Taste The Thunder' has roped in Bollywood superstars like Akshay Kumar as well as stars such as Mahesh Babu, Chiranjeevi and Jeet for their regional campaigns.

Thums Up introduced a new set of advertising campaigns with Akshay Kumar as its brand ambassador in the year 2004. The campaigning started when Coco Cola India decided to launch the Thums Up 300 milliliter pack. All these new campaigns are adventure and action packed to suit the image of action-hero Akshay Kumar. The first commercial in this series projects Akshay Kumar as an individual who single handedly takes on a bunch of rowdy in a bar. This 30 second- commercial ends with Akshay Kumar saying the catchy tagline "Bada Thums Up khatam hi nahin hota".

The Thums Up 'Hai Dum' concept has Akshay Kumar scaling Mt Everest after facing a lot of trouble and finally emerging victorious with a Thums Up in his hand.



The next Thums Up commercial featuring Akshay Kumar depicts his desperation for having Thums Up. Without caring about the brewing thunderstorm, he rushes for his favorite drink. He crosses a barrier to enter the danger zone and climbs up a lighthouse on the sea with an empty bottle of Thums Up. He dances with the empty bottle of Thums Up atop the lighthouse when a terrible thunder breaks out. This thunder strikes the bottle and fills it up with Thums Up. It rightly emphasizes the tagline that you can indeed taste the thunder by having Thums up.

Other than Akshay Kumar, Thums Up has roped in film stars from other regions of the country too. In the eastern region, the commercial has Bengali superstar Jeet making Thums Up's "1 in 2 Offer". Another Hollywood styled and brilliantly shot commercial features superstar Mahesh Babu. This dashing superstar is seen entering a lounge bar with his friends in this commercial. A girl gets impressed by him, which ultimately leads her boyfriend to challenge Mahesh Babu in a physical combat. Mahesh Babu takes up the challenge and defeats the guy using his intellect. Chiranjeevi is another superstar, who promotes the brand with the initiative "Okka Kutti Thums Up". The commercial shows Chiranjeevi entering a party and ordering Thums Up for every one. When he is asked for money, he gives the bartender the promotional crowns instead of money.

All these celebrity endorsements of Thums Up create a loyal clientele for this soft drink brand from Coca Cola.

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