Bollywood Home » Endorsements Stars » Sony Ericsson Mobiles Sony Ericsson Mobiles has declared Hrithik Roshan as their brand ambassador. It is one of the most important deals as Sony Ericsson plans to capture the mobile market. The superstar who has breezed in Indian homes with his brilliant performance in his debut film Kaho Na Pyar Hain is signed by Sony Ericsson Mobiles as the brand ambassador not only for India but for all the SAARC countries. It was declared by Sudhin Mathur who is the general Manager of Sony Ericsson India that henceforth Hrithik Roshan who according to him is the complete entertainer is the perfect choice for Sony Ericsson.

Entertainment is one of the best platforms to capture the heart of the Indian audience who are mesmerized by the glitz and glamour of Bollywood. According to Sudhin Mathur choosing Hrithik Roshan was an obvious choice as Hrithik Roshan stands for the brand value of Sony Ericsson. As they focus on the Indian Market they are very much aware of the psyche of the Indian consumers who are simply in love with the Bollywood movies and the Bollywood stars.

The influential factor for the Indian audience is that they tend to identify with the popular actors and being the brand ambassador of Sony Ericsson mobiles Hrithik Roshan is going to bring his own charisma to the product.

This stylish actor who is the heartthrob of millions is an icon for the youthful culture. Sony Ericsson mobiles which are all prepared to capture the market will definitely try to encash on the popularity of the superstar Hrithik Roshan. The Sony Ericsson mobiles are extremely stylish and they have innovative technology which appeals to the younger generation.

Sudhin Murthy is of the opinion that Bollywood is one of the most effective ways to make the Indian audience interested in a new product. As its first footstep Sony Ericsson has taken every effort to make the brand name popular among the consumers. Their first deal was to sign Hrithik Roshan who believes that Sony Ericsson is one of the "most aspirational brands" which has accumulated the best of technology in their phones.

The stylish features of Sony Ericsson mobiles include the usage of the Walkman or the Cybershot camera in the telephone. Sony is one of the big names in the entertainment industry with iPods, cameras, music systems and televisions. For the latest brands it relies on nothing short than the best. Hrithik Roshan is the smartest choice as he has taken entertainment to a different level.

Online information about Sony Ericsson mobiles is available in sitagita.