Samsung mobiles are among the best brand of mobiles in the world. The Samsung group was founded in 1938 by Lee Byung-chul. In the year 1951 it was included in the Samsung Corporation. Samsung is regarded as the top rated electronic brand. In various business reports Samsung is considered to be among the top 100 most innovative companies. In 2007 Samsung mobiles became second largest mobile phone manufacturer in the world.
Samsung dominates the market in the telecommunication network business area. There are a number of services that include fax machines; cellular devices incorporating mobile phones, PDA phones, and hybrid devices that are known as mobile intelligent terminals and satellite receivers. Samsung telecommunications India is the technology leader in the Indian mobile market.
Advertisers have planned to appoint Aamir Khan as the brand ambassador of Samsung.
The association of celebrities enhances the marketing campaigns. The involvement of Aaamir Khan with the product Samsung mobiles helps in creating awareness within the masses. The companionship of celebrities increases the appeal and image of brands. They influence the consumer to buy product.
Aamir Khan has been the indicator for optimum sale of Samsung mobiles. He influences brand affinity and consumer purchase target. He is a renowned person in the whole world and this enables him to motivate consumers to purchase the product. Anounecement of Aamir Khan as the brand ambassador for Samsung mobile phones in India, Mr. H. B. Lee, president and CEO, Samsung southwest Asia headquarters demonstrated that the Samsung brand is a quality product and it expresses innovation, change, self-expression and excellence in performance which are epitomized by Aamir Khan.
Aamir Khan`s fame as a versatile actor has made the Samsung mobiles a popular product. His privileged position as a brand ambassador has helped the company to thrive towards success. The tagline for the Samsung mobiles is `next is what?`. The tagline is used for the new brand positioning. Samsung mobiles announce the launch of five new, sleek and stylish mobile phones that represents excellent technology and design innovation. Aamir khan`s contribution to the endorsement of the product Samsung mobile is notable.
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