Bollywood Home » Endorsements Stars » Royal Stag Royal Stag dominates all whisky and is one of the premium brands of hard drinks. It's a fantastic drink with smoothness and the flavor is enchanting. Seagram's Royal Stag Deluxe Whisky is a strong whisky that has become the favorite drink of the century. It is the combination of best Scotch malts from the highlands of Scotland and is prepared with a careful selection of Indian grain spirits. Royal Stag has an extraordinary taste that is blended with an exceptional smoothness.

In order to manufacture whisky, grain spirits and scotch malts are used for whisky. The export market is dominated by Middle East, Africa and Central America. The product range includes:

• Seagram's Blenders Pride Rare Premium Whisky
• Seagram's Royal Stag Deluxe Whisky
• Seagram's Imperial Blue Superior Grain Whisky
• Seagram's Three Kings Special Reserve Brandy

The endorsement of the product by Bollywood stars enhances its promotion and makes it a popular product. Saif Ali Khan who is a celebrity and a famous actor of the block busters - Hum Tum as well as Salaam-Namaste is the brand ambassador of Royal Stag. He is the first Bollywood brand ambassador for the global brand Seagram's Royal Stag. Other luminaries who complete the list of brand ambassadors for Royal Stag include Ricky Ponting, Harbhajan Singh, Stephen Fleming and Brett Lee.

Saif Ali Khan is the proud brand ambassador of Royal Stag. Royal Stag uses its brand ambassadors for a number of activities. Saif Ali Khan is associated with two television campaigns produced by Red Ice - Sujit Sarkar and a print campaign shot by famed lensman Atul Kasbekar and created by Ogilvy and Mather.

Sumeet Lamba is the Executive Vice President, Marketing of Seagram. He values the association of Saif Ali khan as the brand ambassador of Royal Stag. Saif's reputation as a young, contemporary star with an international appeal will help popularize the product. He is the son of Nawab of Pataudi, the world famous cricket champion Mansoor Ali Khan and celebrated actress Sharmila Tagore. The relationship between Seagram and Saif Ali Khan was facilitated by Grapevine which is the entertainment division of Mahesh Bhupathi's Globomedia.

Browse through sitagita.com for more information on Royal Stag.