Bollywood Home » Endorsements Stars » Reid & Taylor Reid & Taylor, the popular brand of fabrics is one of the most treasured possessions of all. Reid & Taylor, whose popular tag line is 'Bond with the Best' is endorsed by the King of Bollwood, Amithabh Bachchan. He is the present ambassador of this brand.

Reid & Taylor is one of the leading brands of S. Kumars. Nitin Kasliwal the managing director of S Kumars wanted a person who could 'Indianise' the brand personality. The company wishes an Indian personality who would appeal to all the sections of the society. The company needed a person who would capture not only the elite section of the society but also the common masses. And to represent all these things there is no other better person than Amithabh Bachchan.

The company wanted to popularize the brand with a new promise. It was thus realized that there could no other person better than the legendary star. He was chosen for his undisputed rivalry in Bollywood. Bachchan is also proud for his association with this popular brand. He considers himself lucky to work with this leading brand of fabrics.



The company previously tried to reach out to the mass by endorsing Pierce Brosnan, better known as James Bond. Later to give a true Indian feeling they decided to make Mr. Bachchan as their brand ambassador.

The television commercial of Reid & Taylor produced by Classics Films is one of the most popular advertisements of the country. The commercial is directed by Mr.Minto Singh and it shows Bachchan wearing rich designs of the Reid and Taylor Suits. The graceful movement of the star when he waves his hand creates an elegant atmosphere.

S. Kumars during its 53-years of service is one of the best known companies that understand fashion in true sense. The fine quality of clothes, the elegant design and the comfort wins the heart of every trendy personality.

Reid & Taylor by S. Kumars is one of the 'luxury suiting' in India. It is one of the 'premium' suiting that has succeeded in creating a market of its own. The products of this brand start from Rs 300 per meter to Rs 4,900 a meter. The wide range of price and good quality of fabric caters to the taste of a vast socio-economic stratum. The products are available in all the leading stores of the country. There are about more than 3,000 outlets. There are also 12 exclusive stores across the country.

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