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Perk, Amitabh Bachchan

Submited by- Team Sitagita on 16 Jan, 2011 ENTERTAINMENT  CELEBRITIES  

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Perk from Cadburys is one of the most popular wafer chocolates in India. It is one of the most favored choices for kids and adults, boys and girls. Perk is a loved brand of chocolate that one is enjoying for more than a decade.

This brand of chocolate is endorsed by Bollywood superstar Amitabh Bachchan. He is one of the most popular superstars of the Indian cinemas who endorse many popular products like cars, clothes, banks, home loans, colas and health foods. Of late it is Cadbury that has appointed Amithabh Bachchan as its brand ambassador. Presently he is the main face behind this chocolate for a period of 2 years. Other brand ambassador of the product is Priety Zinta.

The products are targeted towards the teenagers and youth section of the society. Perk was launched in the year 1995. The wafer coated chocolate Perk soon made its way in the market. Within years of its launch Perk won the hearts of all.

Soon within a few years of its launch the product faced tough competition from its competitor Kitkat. While Nestle Kitkat mainly tried to popularize how to eat the chocolate, Perk mainly tried to focus on the snack theme.

One of the most popular advertisements of Perk shows the product not as a chocolate but as a "Smart Snack". The advertisement shows you can have Perk whenever you are hungry. The tag line that Priety said "Thodi Si Ped Pooja- Khahi Bhi Kaise Bhi" became very popular. It is one of the classic industries that is remembered till today.

The television featuring Priety was one of the most favored commercials of its time. Priety with her bubbly image helped to spread the massage to all. The advertisement where Priety meets Yamaraj with its popular tag line "baki sab Bhula de" is very funny. The present television commercial shows Amitabh soul entering into a girl and having a chocolate.

Cadburys feel that Amitabh would be the best person to endorse the brand because he has a mass appeal. He can attract audience from 6 years of age to a man of 60 years. It is his universal acceptability that makes the chocolate a preferred brand for all.

The wafer coated with the tasty chocolate is to make your mouth water. Its excellent taste and crispiness is simply great. Hide it behind your dupatta or keep it in your pocket and enjoy its great taste.

For more information on Perk log on to sitagita.

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