Pantene Shampoo is one of the popular shampoo brands in the world. In India endorsements by Bollywood Stars have made Pantene quite popular in the market. The brand has been endorsed by numerous Bollywood actresses. Sushmita Sen is one of the newest brand ambassadors of Pantene India. In a market study it has been found that Pantene Shampoo is preferred by 80 per cent of India's most beautiful women.
Sushmita Sen as a new brand ambassador in the naming ceremony presented the Pantene awards for individual excellence to numerous women entrepreneurs like Deepika Mehta, Queenie Dhody and Anita Dongre. Sushmita Sen is not only a Bollywood star but is also a former Miss Universe which she won in 1994. She has won numerous movie awards like Best Supporting Actress in 2000 and 2003 for Filmfare Awards. She has won Best Supporting Actress in 2001 by Star Screen Awards. She has also won Best Supporting Actress by Zee Cine Awards in 2000, 2003 and 2005. In 2006 she won the Rajiv Gandhi Award for her achievement in Bollywood.
Recently Pantene India has introduced its Pantene Pro-V range of shampoos. Another new Pantene Shampoo product is 'Pantene Shampoo Goodness of Coconut Oil'. The brand ambassador for this product is Lara Dutta a former Miss Universe and Bollywood actress. The graceful Lara Dutta embodies Pantene's character and its promise to consumers. She features an inner strength which reflects the value of the product.
Lara Dutta is an UNFPA Goodwill Ambassador and is also the winner of 2000 Miss Universe. She has acted in various Bollywood movies and won awards like Star Screen Award for Most Promising Newcomer and Filmfare Best Female Debut Award in 2004.
Other famous celebrities endorsing Pantene Shampoo are Katrina Kaif, Shilpa Shetty, Bipasha Basu, Sonali Bendre and Simone Singh. Through Lara Dutta, Pantene wants to convey consumers of the benefit of Pantene with the Goodness of Coconut Oil. The latest Pantene Shampoo range features five variants like Pantene Long Black, Pantene Lively Clean, Pantene Hair Fall Control, Pantene Smooth & Silky and Pantene Anti-dandruff.
Another recent Bollywood star who has become the brand ambassador is Katrina Kaif. She started off her career in modeling and went to Bollywood movies. She is part of the advertising of Pantene Shampoo which affirms '80 per cent of India's most beautiful women prefer Pantene'. For her role in movies she has won Sabsay Favourite Heroine Award in 2008 and Stardust Breakthrough Performance Award (Female) in 2006.
The shampoo is a well known world brand popular with women and is endorsed by some of the famous celebrities.
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