Motorola is a famous American multinational communications company. The headquarter of Motorola is based in Schaumburg in Illinois which is situated in a suburb area in Chicago. This multinational company has also spread its business in India. The brand ambassador of Motorola in India is Abhishek Bachchan who has a huge fan following in the country. The company made him the brand ambassador due to his popularity in Bollywood.
There are many headquarter of Motorola can be seen in different cities in India such as Gurgaon, Haryana, Delhi, Mumbai and Bangalore. The research and development centers are also situated in Bangalore and Hyderabad. The popular fields that are served by Motorola are Mobile handsets, Wireless Infrastructure, Managed and Hosted Services, Broadband Equipment, Trunking & Two Way Radios, Software Development, Applied Research and Development on Seamless Mobility and Convergence technologies.
Abhishek Bachchan has been signed as the brand ambassador for Motorola.
The company has chosen him since he has been declared as the Motostar by Mr. Allen Burnes who is the Corporate Vice President of High Growth Markets, Mobile Devices, Motorola Inc. Being known as the brand ambassador of Motorola, Abhishek will support the marketing and branding efforts of the product. He has become the first Indian brand ambassador of Motorola.
Abhishek Bachchan is a young and sophisticated actor who is recognized as a youth icon and stylish personality. This can be the main reason for signing him as a brand ambassador of Motorola,India. India has a significant market for Motorola and most of the customers and consumers belong to the younger generation. Hence Abhishek Bachchan is no doubt a good choice for the endorsement since he owns that youthful spirit which can create a great deal of interest and enthusiasm among the customers.
He has been the brand ambassador for the endorsement since 2006. The event or function where the declaration for the Indian brand ambassador has been made was a huge occasion. Abhishek Bachchan was declared as the official brand ambassador and also as the Motostar for Motorola cell phones. Abhishek has done various other projects and advertisement campaigns for other companies, but this can be recognized as a little different. The ads for Motorola are very catching and funny. He can be seen in different moods.
He can be seen in A Mandir ad where he can be seen in a emotional mood and his mother is praying in a temple. Due to the effect produce by Motorola, he starts dancing. Another one is a Mughal-E-Azam ad where he starts dancing irrespective of the orders given by his father due to the Motorola sound effect. These ads of Motorola can be considered as some of the big names in the endorsements by Bollywood stars.
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