Bollywood Home » Endorsements Stars » Mayur Suitings Mayur Suitings is known to be one of the famous and prominent Indian textile brands. Mayur Suitings is a venture of the Rajasthan Spinning & Weaving Mills (RSWM), a Rs 600 crore company. Mayur Suitings is thirty year old brand and is popular for its endorsements by Bollywood stars. In the ten thousand crores of Indian textile market, Mayur Suitings have a market share of about seven percent.

Mayur came into spotlight during the year 1995 and that was the year when this brand chose the king of Bollywood, Shah Rukh Khan to indorse the brand. In that period, Shahrukh Khan did not achieve the stardom, yet his appearance, his attitude towards fashion and film made everyone sure of the fact of becoming the 'King Khan'.

Nearly about four years, starting from the year 1995 to 1999, ShahRukh Khan certified this Mayur Brand. The advertisements which glorified Shah Rukh "Mayur" Khan, was a great start by the Mayur Suitings, to motivate more for better opportunities. As days moved on, ambassadors like Chandrachur Singh, Lisa Ray, Sharad Kapoor and Virendra Sehwag endorsed Mayur Suitings.



The Mayur brand is a good platform for Celebrity endorsement, where you can judge both the positive and negative facets of utilizing a celebrity. The positive aspect in the brand becomes fortunate and successful for the celebrity itself. The negative aspect is, if the brand fails to utilize the positive sides of the celebrities. It was seen that after King "Mayur" Khan, Mayur Suitings was not able to keep up to the momentum.

To maintain the strength, this brand brought into Chandrachur Singh, but he was unable to make it. Later on, this Mayur Brand planned to shift from movies to cricket to achieve their goal. They brought in one of the most crucial Indian batsman, Virendra Sehwag. When Sehwag became the endorser of Mayur Suitings, he was almost in the crest of his career. In the year 2007, again a shifting took place, from cricket to movies. It was then Salman Khan after Virendra Sehwag was dropped.

Unlike other brands like Lux and Pepsi, Mayur Suitings is always dependent on the celebrities, so their tagline has been stated as "Stars Ki Pasand". The endorsements by the celebrities gave Mayur Suitings a "Masstige" figure which was regarded as a competitory advantage in the Indian market by large number of sellers. In the recent times, the graph says that Mayur Suitings is a Rs 300 crore brand and the company is planning in the coming five years time to make it a 300 crore brand.

For authentic information on the Mayur Suitings you can browse through sitagita.com.