Bollywood Home » Endorsements Stars » Limca Limca is a popular and flavored carbonated soft drink which has gained importance within the India society. In 1992 the government of India allowed Coca-Cola to return and thus Coca-Cola brought Limca, Thums Up, Maaza and other drink brands. It is sold in glass bottles within India, these bottles are actually reused. Limca is different then its counter part in U.S. In America the soft drink is has the same quality as Seven up, Sprite and other flavored ginger.

Limca has the flavor of lime and this makes the drink refreshing as well as tangy. Limca was introduced to the world in the year 1971 and since then became the choice of millions of consumers. The success formula of Limca lies in its association with Riya Sen. She is chosen as a brand ambassador and this helps in the popularity of the product. Limca is known for its sharp fizz that is combined with energizing element.

Endorsements by Bollywood stars increase the sale of the product. Coca-Cola India was proud in appointing actress Riya Sen as the brand ambassador of its aerated lemon soft drink brand Limca. The brand ambassador helps to popularize the new advertising campaign Limca Fresh Ho Jao.

The assignment involves campaigning for the product as well as promoting it. Riya Sen will feature in a 40 second advertisement which will be aired during the one day India-England cricket series in the television channels. The 11 per cent market share of Limca will get a newer height.

The soft drink brand is known to publish the Limca Book of Records. It is a record book which is quite similar in characteristic with the Guinness Book of Records. The Limca Book of Records includes details feats, records and unique statistics from an Indian viewpoint. There are quite a number of punch lines of Limca. One of the original and popular taglines happens to be 'It's very very Lime and Lemoni'. Riya Sen has always captured the attention of the public. The advertisers of Limca realize it that her influence can influence the consumer's behavior. The campaign for Limca by Riya Sen will develop its position and persuade the target audience to buy the product.

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