Endorsements by Bollywood Stars are nothing new in today`s market. Several Bollywood movie stars are involved in the promotion of various products. According to the market studies, the Bollywood stars add further value to the branding of such products. Endorsements by Bollywood Stars impress the common people and motivate them to purchase these commodities.
At present, different film stars are spotted in the launch sessions of several products. The appearance of the silver screen stars in the promotional advertisements on air makes these products more appealing to the prospective buyers. The consumers then take interests in knowing and purchasing the product. The dialogues and the punchline in the advertisements are delivered by the stars themselves so that the consumers are further convinced about the credibility of the commodity. Many of the actors are made brand ambassadors of various well-known international products.
The most popular actors engaged in product endorsements include Amitabh Bachchan promoting Parker pen, Boroplus, Dabur, Dairy Milk, Binani cement, Eveready and Reid and Taylor.
You can also see Shahrukh Khan endorsing Pepsi, Sunfeast biscuits, Belmonte, Airtel and Videocon; and, Saif Ali Khan promoting Taj Mahal tea, Royale Paints, Aveo and Lays.
Many other endorsements by Bollywood stars include those of Whirlpool, Fiesta and Motorola by Abhishek Bachchan; Titan watches and Coke by Amir Khan; Coke, Nakshatra diamond jewelry, L`Oreal and Lux by Aishwarya Rai; and, Godrej, Santro, Rexona, Perk, and BSNL by Preity Zinta.
Several other Bollywood stars who feature in promotions of products are Ajay Devgan, Kajol, Rani Mukherjee, Zayed Khan, Isha Koppikar, Priyanka Chopra, Sushmita Sen, Vivek Oberoi, Juhi Chawla, Hema Malini, Sonali Bendre, Bipasha Basu, Kareena Kapoor and Tabu. The other notable commodities which are endorsed by Bollywood actors comprise Tata Indicom, Whirlpool, Asmi jewelry, Fanta, Munch, Mirinda, Garnier, Spice, Pantene, Babool Toothpaste, Kurkure, Henko, Kent Mineral Water, Nirma Beauty Soap, Clinic All Clear, Lux and Tetra Pak.
Other renowned endorsements by Bollywood stars consist of those of John Players, Sony Ericsson, Tata Sky and Coke by Hrithik Roshan; Yamaha Motor Cycle and Clinic All Clear by John Abraham; and, Thums Up by Akshay Kumar.
The well-known image and fame of the Bollywood stars enhance the popularity of the products. The purchasing behavior and the preferences of the consumers are largely molded by the Bollywood actors. The endorsements are made more effective and impressive by certain acts and stunts of the stars.
Endorsements by Bollywood stars are certainly used as a marketing tool for the promotion of products.
Online information on endorsements by Bollywood stars is offered by sitagita.