Bollywood Home » Endorsements Stars » Eveready Battery Eveready Battery is the brand of batteries that first comes to mind to every Indian. Eveready Battery was one of the few top companies that were short listed in 'Brand of the year' 2005 by Confederation of Indian Industry (CII). Other companies that were included in the list are Nokia, Titan, Dabur and many others.

One of the main reasons for the popularity of the brand of batteries is the powerful advertisements strategy that it follows. Amitabh Bachchan is the brand ambassador of this brand of batteries which is reputedly the largest dry cell maker of the country. He is one of the most legendary personalities of Indian Cinema. The company believes that Big B is the best person to represent the brand. The Eveready Industries Limited feels this is an undisputed decision and that it requires no second thought.

The magnanimous character of Mr. Bachchan helps in promoting the brand. It is assumed that it is his power and universal appeal that can do wonders. As he universally accepted he is the best person to spread the message to all section.

Amitabh has been selected the brand ambassador of the Eveready Battery because he symbolizes trust and timelessness.

There are 3 television commercial featuring Bachchan and Jayashree Mohanka. The commercial where Bachchan says 'Give me Red' is one of the most popular catch lines. It is believed that the excellent advertisement strategy that would make it the undisputed brand of batteries of the country.

The advertisement made use of comic exaggeration to popularize its brand. You can see Bachchan in the role of a charismatic shop keeper. Later the commercial shows the protagonist undergoing a major transformation because of the battery fortified with EMD. The advertisement bagged as many as 11 advertising awards in the industry.

The brand offers batteries that ensure long lasting performance. Amitabh Bachchan promotes the batteries and the torches of the Eveready Battery and not the tea - brands that are owned by the company.

As the market was quiet competitive there was need of a personality who could spread the message in every household. And who could do the task better than Amitabh Bachchan? Eveready Battery is one of the most trusted companies which won the heart of the people within a few years. The image and the charisma of Amitabh best represent the power and the long performance of the battery.

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