In the year of 1999, the reputed Himani Brand brought into Indian market Sona Chandi Chyawanprash. The tagline of this chayawanprash is Surakshit tan, tez dimag. This product is the result of hard research work over years by Himani Ayurveda Foundation. The Bollywood Endorsement of this product includes Shahrukh Khan, Sunny Deol as well as film star of old days, Dharmendra.
Emami Sona Chandi Chyawanprash in India includes the major ingredients of silver and gold along with 52 varied and exclusive herbs as well as minerals. The latest production method of Chyawanprash ensures complete preservation of quality of herbals. This product is also rich in vitamins A, C, D, Iron, Calcium, Carbohydrate, and Protein, an exclusive immunity builder as well as fortifier of the entire system.
The three major components of Emami Sona Chandi Chyawanprash are Gold, Silver as well as Saffron.
These are the main reasons for its high food value. The other remarkable herbs feature Haritaki, Amla, Brahmi, Arjuna, Apple juice, Pippali and many more. All these unique ingredients make this Chyawanprash a highly effective one and very good for health.
Celebrity endorsement is a general trend in marketing sector and it also heightens the value of the marketing products as well as capture human psychology very easily. The brand Ambassadors of Emami Sona Chandi Chyawanprash are the Super Star Shahrukh Khan, Sunny Deol and Dharmendra.
In the month of May, year of 2002, Himani Sona Chandi launched Emami Sona Chandi Amritprash Chyawanprash. The reputed Bollywood star Mr. Sunny Deol became a brand ambassador of this product. This is product is also result of high research by Himani Ayurvecdic Research Foundation.
A number of major ingredients in this product feature Sandal, Rose, Pearl, Bael along with 29 herbs as well as minerals including gold and silver. These products are available in market in attractive packs. The benefits of having of the Amritprash are immunity building, proper nourishment, rejuvenating nerving system, providing extra energy.
After Sunny Deol, the next commercial was offered to Shahrukh Khan or King Khan of the film Industry in India. To achieve the set target in coming years, the Himani Group has decided to make Shah Rukh Khan the new brand ambassador. According to them, as the superstar is with them, they can capture market across India more intensely.
Himani Brand is planning to launch Emami Sona Chandi Keser Chyawanprash with its new brand ambassador Dharmendra, super star of 60s and 70s. The director of this renowned group also explains the strategy behind the selection of the superstar. According him, there is great connection between character of the brand and the movie star he is a fitness icon in this industry.
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