Dairy Milk Chocolate is loved by people of all ages. It is a brand of chocolate bar made by Cadbury. Dairy Milk Chocolate in India is endorsed by the Shahenshah of Bollywood, Amitabh Bachchan.
The Cadbury India Limited chose Amitabh Bachchan as their brand ambassador in order to fulfill their objective. Their objective is to increase chocolate consumption across all ages of consumers. None but Amitabh can do this better as he has a universal appeal that extends to everyone from 6 years to 60 years just as our chocolates do. Again the love, trust and timelessness that both Amitabh and Cadbury shares with the people across India has made the partnership ideal.
According to the Managing Director of Cadbury India Limited, Mr. Bharat Puri, Bachchan will play a key role in brand and product communication on television, print and outdoor media. The Dairy Milk Chocolate was launched by Cadbury in the year 1905 at Bournville, United Kingdom. As soon as it came to the market it became popular both in the United Kingdom and around the world. In India its journey began in the year 1948.
There are a number of varieties of Dairy Milk Chocolate. Names of some popular varieties are Cadbury Dairy Milk Fruit & Nut, Roast Almond, Crackle, Milk with Crunchie Bits, Cadbury Dairy Wowie and Cadbury Dairy 2 in 1. The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults.
In United Kingdom and Republic of Ireland the favorites are Dairy Milk with Creme Egg, Dairy Milk Melts Velvety Milk and Dairy Milk Melts Heavenly Praline. There are different varieties of Dairy Milk Chocolate in Australia and New Zealand. Some of the popular varieties are dairy Milk Hazelnut, Dairy Milk Coconut Rough and Dairy Milk Peppermint.
Dairy Milk has always tried to keep a strong association with milk. Hence the popular slogan "a glass and a half of full cream milk in every half pound". Even in the advertisements of this chocolate you can see a glass of milk pouring out and forming the bar.
The year 2006 saw fifteen varieties of Dairy Milk produced in the UK, the newest of which is Double Chocolate. In 2007 Cadbury launched a new advertising campaign named Gorilla. This campaign was released from a new in-house production company called "Glass and a Half Full Productions".
At present most of the Dairy Milk Chocolates are manufactured in Poland and France. This chocolate from Cadbury caters to the urge for `something sweet` after meals.
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