Coca Cola is a famous carbonated soft drink that is preferred by every person. It is produced by the Coca-Cola Company. `Coke` is the name as it is sometimes known has dominated the soft drink world. Aamir Khan is the brand ambassador of Coca Cola from Bollywood. This soft drink has a nostalgic attachment in the American society. The Coca Cola Company has introduced other cola drinks too to the world under the brand name Coke.
Under the company of Coca Cola, there is Diet Coke, Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime as well as with coffee. On April 23, 1985, Coca-Cola changed the formula of the drink with New Coke. It gained further popularity is considered to be the most preferred product of the consumers. In the 21st century, in 2005 the Coca-Cola Company announced a launch of a Diet Coke product. In March, 2005 Coca-Cola Zero was introduced and at present the Coca-Cola has begun to sell a new healthy soda Diet Coke with Vitamins B6, B12, Magnesium, Niacin, and Zinc which is marketed as Diet Coke Plus.
Coca-Cola management planned to engage Aamir Khan to be the brand ambassador.
He was chosen to be the brand ambassador as it made the drink popular in the Indian society. Presence of Aamir Khan in the advertisements of the product influence the society and thus Coca Cola became a famous name. Aamir Khan is the endorsement as he contributes in brand building and enhances marketing. Companies pay huge signing quantity to the celebrities so that they can get their help to endorse product.
Aamir Khan advertises for the product Coke so that it can compete with the other soft drink products. The commercial of coke is the best of the season. In the present endorsement, Aamir Khan is seen in a whole new approach. He is a grey haired railway attendant dressed in red uniform with a pencil up his right ear. In the commercial he is seen carrying a bottle of coke and as the train passes through tunnels, the bottle gets emptied. He then doubts the passengers in the coach.
The punch line attached to coke creates a mass affection. The consumers may develop interest on the particular product as that person might have some preference towards the celebrity. The new coke ad having Aamir Khan as the brand ambassador is conceptualized by Prasoon Joshi and the background musicis given by Shankar, Ehsaan and Loy.
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