BSNL or Bharat Sanchar Nigam Ltd., established in October 2000, is the 7th largest telecommunications company in the world. Endorsements by bollywood stars add more publicity and color to the brand name of the company and famous bollywood actress, Preity Zinta, is the brand ambassador of BSNL.
BSNL provides a wide range of telecom services such as Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services in India. At present, the company features 47.3 million line of basic telephone capacity, 4 million of WLL capacity, 20.1 Million of GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities and 5.5 lakhs villages. The company has also immense experience in Planning, Installation, network integration and Maintenance of Switching and Transmission Networks along with a world class ISO 9000 certified Telecom Training Institute.
Now-a-days telecom giants are keen in roping in Bollywood stars for their brand endorsements. Bharti has Bollywood superstar Shah Rukh Khan as its brand ambassador, Spice mobile has former Miss World Priyanka Chopra endorsing its colorful handsets, bollywood couple Ajay Devgan and Kajol endorsed Tata Indicom.
And now, there is a new addition to this list. In a bid to give itself a more lively and vigorous outlook and image, BSNL incorporated Preity Zinta as their brand ambassador.
Preity Zinta has appeared in numerous Hindi movies of Bollywood as well as a number of Telugu and English language movies. A criminal psychology graduate, the beautiful actress made her acting debut in `Dil Se` in 1998, followed by the movie `Soldier` in the same year. She won a Filmfare award for Best Female Debut Award for both the films and was later recognized for her marvelous performance as a teenage single mother in `Kya Kehna`. In addition to acting, she is also a columnist and a regular stage performer. She has written several columns for BBC News Online South Asia.
BSNL, with a subscriber base of over 5 crores, wants to cast off the typical PSU image that it carries and wants to be seen as a lively and unique brand in the market. The PSU has a little over 3 crores fixed line users and 2.44 crores mobile users. It has a market share of 22.13 % in the mobile segment. BSNL made contract with Preity Zinta in order to popularize their brands.
Online information on BSNL is provided by sitagita.com.