Bank of Rajasthan is one of the premier banks in India. It is one of the main and oldest private sector banks in the country and excels in banking solutions and commercial activities. Bank of Rajasthan has its customer base all over the country and provides wonderful facilities and services.
In order to be one among the banking industry, Bank of Rajasthan has strategically formulated its marketing and communication strategies. Endorsements by Bollywood Stars are one of the popular communication channels in the country. The Bank of Rajasthan has also tied up with renowned film actress and Rajya Sabha MP, Ms Hema Malini as their brand ambassador. Hema Malini will be endorsing and promoting the products of the bank for a period of three years. The main motive of endorsing Hema Malini is to increase the market share of the bank. One of the major areas in which the bank wants to excel is in the sphere of retail banking. The main idea of the Bank of Rajasthan is to emerge as banking giant and a "one-stop financial shop" in India.
Ms Hema Malini is one of the top Bollywood actresses of the yester years. She is very popular among the Indian audience and endorsing her as their brand ambassador will surely add to the goodwill of the bank. Hema Malini will endorse the bank in various outdoor and advertisement activities. She will support the bank in wide range of corporate and product campaigns like television, print and outdoor media and so on. Her presence will also be felt in various activities like product launches, press conferences and lots more. The products include services like home loans, car loans, education loans, and housing loans and so on. Other long term investments like insurance policies and so on will also be launched by her.
The main motive of the bank is to provide "Anywhere Banking Facility". The bank has around 177 branches which cover around 90 cities in 15 states across the country. All the branches are connected with the Centralised Data Center at Jaipur. The branch at Jaipur is the main working center of the bank. Some of the popular services that are provided in the bank are distribution of life and non-life insurance, mutual fund, money transfer and so on.
The endorsement of Hema Malini will surely help the bank to increase its business and goodwill and will help make its business lucrative and widen the customer base.
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