Celebrity endorsement is a part of brand building. Companies pay huge signing amount to the celebrities to make them endorse products. Celebrity endorsements have several benefits like getting attention of the public and building credibility.
The national brand ambassador of Airtel is Shah Rukh Khan. In the year 2002 Kareena Kapoor was selected as the brand ambassador of Airtel Magic. According to the marketing director of Airtel, Kareena Kapoor was the icon of youth.
Bharti Airtel Limited provides Airtel services. Mobile Service, Airtel Telemedia Services and Enterprise Services are some important business sectors of Bharti Airtel Limited. Besides mobile services Airtel Broad Band and Internet services are also available. Airtel also introduces telephony services for home. You can also get connected to the world of entertainment with a free dial up connection through this home phone.
Shah Rukh Khan and Sachin Tendulkar along with their respective teams joined hands for Airtel Showdown campaign in the year 2005. The Airtel Showdown campaign was held at Taj Lands End, Bandra Mumbai. The finale of the Airtel Showdown was marked by the launch of a mobile fan club and exclusive content zone on Airtel Live. The last year Shah Rukh Khan acted on Airtel commercial as a field executive trying to sell packages.
Airtel has signed R Madhavan as the Brand Ambassador for Airtel in the Southern Region. Shah Rukh Khan is retained as the brand ambassador for the North and West region. Madhavan is the youth icon of South and is rightly roped by Airtel as the brand ambassador.
The Bollywood ka badshah will be testing your general knowledge in a five crore game show Kya Aap Paanchvi Pass Se Tez Hain? The mobile partner for this game show is Airtel. As Shah Rukh is their brand ambassador Airtel feels the returns will be bigger. Shah Rukh Khan and Airtel are considered as the country`s two biggest brands. The tagline for Airtel advertisements is "Express Yourself." The tagline itself offers a good connection with the target audience.
Shah Rukh Khan and Karan Johar team is also working for an Airtel AD campaign. Shah Rukh`s company Red Chillies is producing the Airtel advertisement.
Bharti Teleservices had also signed up A R Rahman as the Brand Ambassador for its wireless service. A R Rahman not only composed the jingle for Airtel AD but also featured in some of the Ads promoting some of the Airtel brands.
Airtel is considered as one of the successful endorsement brands by Bollywood Stars.
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