The festive seasons is just picking up in India. Wasting no time designer duo Shyamal and Bhumika, unveiled their festive collection at Chamomile Bandra on 29th of July. The designs seem to be inspired from Indian crafts and hand embroideries. Silhouettes give a true feel of free flowing Ghaghras, including Ghumerdaar and Kalidaar Lahengas. Vibrant sarees, patch work dresses, cholees and dupattas with elaborate tassels are truly ethnic in nature. Zari, Ari and Gota embroideries are well combined with contemporary Khadi prints. Antique gold, copper and multi coloured rabari embroidery give the luxurious essence to the designs. Traditional motifs used here are intricate presenting a good example of ornamental clothing. Shyamal says, "The line is inspired from the villages of Gujrat and Rajasthan. There is a mix and match of colours and hand work which people wear in those areas." "The wedding attire is fabulous. Despite the embroideries and embellishments in the Lehenga, it s not heavy or uncomfortable, yet retains the royal feel needed by a bride." Bollywood actor Rashmi Nigam commented at the occasion.
With festive clothes Chamomile also had collection of bags on the racks designed by Meera Mahadevia. They all boasted of an Indian touch- clutches inspired from Indian Gods like Lord Krishna and Shree Balajee s eyes. Every creation is available in a royal palette- regal emerald, ruby, silver, gold, royal blue and purple are reminiscent of a majestic past. Vineet Dhingra (Managing Director, Chamomile) said at the occasion "Shyamal and Bhumika s festive collection is perfect for festivals and truly justifiable. We are very happy to introduce them at Chamomile. Teaming up Meera s jewelled bags with these festive designs would be the true amalgamation of Indian art and tradition."
Anupama Dayal with her extraordinary ability of mixing colours and prints makes garments extremely wearable not only in India but globally. Stylekandy.com caught up with this store house of talent and got to know what she has to think about recent happenings in fashion and her life. What inspired you to take designing as a profession. Designing comes to me naturally. I always wanted to be a designer. Nature and everyday beauty of life inspires me. I am a self-taught person; I have studied business as well. The Journey so far. I launched my label Anupamaa in 2004 and it has been successfully participating in the Paris Pret-a-Porter for the past 4 years. In 2007, I was selected by Lakme Fashion Week-IMG to take part in the Australian Fashion Week in Sydney, which was an out and out success.
My Autumn-Winter 2008 collection has been voted as a standout achievement by fashion houses- so yes, it s been a wonderful journey for me so far and I hope it continues. The latest buzz on one fashion week in Delhi. I keep myself away from all these controversies but yes may the best men wins. Whatever will be the decision but it should be for the betterment for the designers and whosoever associated with them. Fashion weeks promoting new talents your take. I have been associated with Lakme for quite long, so I can say that they are truly a nice platform to start your career in designing. And they have given dozens of designers chance to present their talents. There is so much new blood waiting for exposure and LFW is doing a great job for sure. Has Indian fashion industry created niche for itself in the global market. In recent years our industry, has evolved and carved a niche for itself in a highly demanding market. But yes there is still long way to go favourite designers. Abraham and Thakore for their versatility and international appeal and Sabyasachi Mukherjee for his extra ordinary sense of designing. Each costume of his can be kept in a museum.